Rogers Media – James Roussel, canadian e-commerce, UX and digital expert. Toronto and Montreal

TSC’s hero zone redesign, AB test & build

By j.roussel on February 21, 2019in Merchandising Zones, Rogers, Rogers Media, TSC, Wireframes

Brand: TSC (Today’s Shopping Choice)

Campaign: N/A

TSC.ca’s hero zone redesign, mockups creation, AB test implementation and tracking, and requirements generation for the execution.

3 new zones were added, operational efficiencies were created and mobile readability and usability were optimized.

Year: 2019

TSC Men’s Shop

By j.roussel on November 13, 2018in Rogers Media, The Shopping Channel, TSC

Led the categorization and creation of TSC.ca’s men’s shop

Sportsnet Shop

By j.roussel on July 13, 2018in Design, Rogers Media, Sportsnet, TSC

Shop by product, shop by league, shop by team

Managed the design and execution of the Sportsnet shop within TSC.ca

Auto delivery (Recurring Delivery/ Orders) Flow

By j.roussel on April 1, 2018in Auto Delivery, Recurring Delivery, Rogers Media, TSC

Reduced the number of products per page in the products results pages, grouped the delivery options in a single product details page and increased purchases and customers satisfaction.

Category: Rogers Media

TSC’s hero zone redesign, AB test & build

TSC Men’s Shop

Sportsnet Shop

Auto delivery (Recurring Delivery/ Orders) Flow