James Roussel, canadian e-commerce, UX and digital expert. Toronto and Montreal

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Category: Merchandising Zones

TSC’s hero zone redesign, AB test & build

By j.roussel on February 21, 2019in Merchandising Zones, Rogers, Rogers Media, TSC, Wireframes
Hero Zone redesign wireframes TSc.ca

Client: Rogers Media Inc.

Brand: TSC (Today’s Shopping Choice)

Campaign: N/A

TSC.ca’s hero zone redesign, mockups creation, AB test implementation and tracking, and requirements generation for the execution.

3 new zones were added, operational efficiencies were created and mobile readability and usability were optimized.

Year: 2019

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Design, and development coordination of miscellaneous merchandising zones at TSC.ca

By j.roussel on March 13, 2018in Creativity, Design, Merchandising Zones, TSC

Creation of zones to support the operation of the digital merchandisers and increase the web share of the revenue.

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James Roussel
Canada
james@roussel.io
+1 (647) 523 7770
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