Category: GM

GM – Virtual Launch of Ecodrivers campaign

By j.roussel on February 25, 2012in BBDO, Chevrolet, GM, Project

Client:GM

Brand: Chevrolet Foundation

Campaign: Econductores Chevrolet (Chevrolet eco-drivers)

Product and Project Management and Virtual launching of the campaign. First live streaming in Colombia from a car in motion. Implementation of a private chat and a RSVP platform for the virtual event.

Year: 2012

GM – Me pillé (I caught myself)

By j.roussel on February 25, 2012in BBDO, Chevrolet, Development, GM, Project

GM I caught my self FB application.

GM/Chevrolet Eco-drivers

By j.roussel on February 25, 2012in BBDO, Chevrolet, GM, Project

Client:GM

Brand: Chevrolet Foundation

Campaign: Econductores Chevrolet (Chevrolet eco-drivers)

Project Management of website and mobile applications (iOs, Android and Blackberry) development. Both showed tips to correct common driving mistakes and by improving visitors’ driving skills, fuel saving and environmental issues awareness.

Year(s): 2011 & 2012